Helping you notice the beauty in ordinary life.

Hi, I’m Rita. I’ve lived in London for more than 35 years and have over 260,000 photos and videos on my phone. I know. Crazy. Somewhere along the way, taking all those pictures taught me to slow down and notice the little things around me.

I share London, travel, midlife and the things that make me stop along the way. I hope they make you slow down and notice a little more of your own ordinary life too.

I’m so glad you found me. Want to know how it all started?

xo rita

A few stories to begin with

From Rita’s Substack

London, travel and the personal stories behind what I notice.

Autumn in London
London

Autumn in London: When to Go & Where to Walk

A photographic diary of autumn arriving in London, with the dates and places behind years of photographs.

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London at sunset
Personal

When Everything Changed: The Story Behind the Walks

Grief, growth, Instagram and the crossroads that changed the direction of Rita Farhi Finds.

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Wisteria season in London
London

Wisteria Season in London

A favourite route through Chelsea, South Kensington, Kensington and Holland Park when London turns purple.

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Rita Farhi in Rome
Travel

We Went to Rome for a Quiet 48 Hours. The Vatican Had Other Plans.

Espresso, gelato, black smoke and an unexpectedly historic 48 hours in Rome.

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From me to you

Letters from Rita

London, travel, beauty and the quieter things I notice along the way.

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xo rita