Meet Rita
Finding beauty in everyday!
Hi, I’m Rita, the storyteller behind Rita Farhi Finds, a space where I share London’s hidden corners, slow travel escapes, and small joys worth lingering on.
My story is a bit different than most. What began as an experiment to teach my daughters about social media became my way of seeing the world with fresh eyes.
If you believe life’s smallest moments are often the most meaningful, you’ll find right at home here.
I am so glad you found me here.
xo Rita
My Story
How it all started…
I didn’t start @ritafarhifinds with a plan. In fact, it began for a very simple reason: my daughters.
When they first became curious about social media, I wanted to teach them how to navigate it safely. But I also realised I didn’t know enough about how it really worked. So, I decided to learn with them.
But there was one thing I knew for sure — I didn’t want to post selfies or share too much of my personal life.
So I thought, “Why not share the London I love instead?”
Armed with just my iPhone and my daily walks, I started posting hidden corners, charming cafés, little moments that made me smile. Not because I thought anyone would follow, but because I wanted to prove to my girls (and maybe to myself) that you could be present online in your own way.
Where My Story Is Now
What started as an experiment became a small ritual. And slowly, people began to notice. What began as a simple experiment for my daughters has quietly grown into something much more meaningful — for me, and, I hope, for others too.
Rita Farhi Finds is still rooted in the same idea:
That you can share beauty, inspire curiosity, and build connections without losing yourself in the noise.
I set out to teach my girls how to navigate social media thoughtfully. In the process, I ended up teaching myself how to slow down, to notice the small joys, and to tell stories that resonate.
Today, this space has become a place where I share London’s hidden gems, slow travel escapes, and reflections on everyday life for anyone who loves to linger on life’s little details.
Through Instagram and now Substack, I continue to explore, to learn, and to share always with the same intention I had at the very start:
to be present, to be thoughtful, and to find beauty in the ordinary.
And while my daughters now navigate the digital world with ease, I like to think they’re still watching — and hopefully, still inspired by how this journey began.
I am so glad you are here with me.